Planning for digipak and magazine with original images

Taking into consideration that my music video has generally an overall theme which both actors and the location of which the music video was held a presented in relation to both characters. It is important that I stick around the overall concept and theme. This ensures that the audience can use symbolic interaction to recognise many elements relating back to the music video.

As the created Digital pack follows the colour theme of pink, black and white, I have decided to keep the magazine advert following the same colour scene. When planing the images of what to use when creating my magazine advert, I have asked the two actors who stared in the music video to set aside a day to take more pictures of which I can use for the magazine advert. Permission to film is the same place was also given to me of which will be Christ Temple Church.

The colours of which I have asked both of the girls to wear is white, I have done so as I believe using just a simple colour as white can signify many things, such as purity, peace and strength each three meanings have many relations to the brand image of the music video.

 Although I have asked both characters to wear white the style of which I have chosen for them is different. Mary's Attire is to be smart, sophisticated and angelic whereas Elyon's dress code is to follow a more calm relaxed and more urban approach towards a modern youthful society.

Images from digipak, directed by me