Digipak sketches and Ideas

The ideas from my digipak are based around the ideas and concepts taken from my music video, the are also based on the audience feedback which was given from my chosen audience of which they though would allow the Digipak to be symbolic and successful.

I have decided to carry out:

• Black and white images of the performers 
• Two different performers to have different attire 
• Image should be a mid shot of both performers, this allows the magazine to be intense, serious and carry out a strong awe. 
• All text should be below the performers, important text can be written in Pink and white. 
• A candle somewhere on the poster, symbolic of light. 

Below are a few sketches and plans of my digipak 

Focus group feedback for digipak

As a group, we all watched each music video and pretend the views with a choice of questions in relation to preparing for each digital pack.

The questions which that I asked where:

What colours would you associate both members of the group with?

What springs to mind when you watch the music video?

Where should the album cover be taken?

One word to describe them both ?

The digital pack needed to consist of a draft of which was done through a design sketching, I merged four sections onto an A4 piece of paper, which each individual section represented one of the following. 

• Front Cover 
• Back page 
• Lyric book 
• Lyric list  

Analysis and annotation of a digipak

Conventions of a digipak form

Planning for digipak and magazine with original images

Taking into consideration that my music video has generally an overall theme which both actors and the location of which the music video was held a presented in relation to both characters. It is important that I stick around the overall concept and theme. This ensures that the audience can use symbolic interaction to recognise many elements relating back to the music video.

As the created Digital pack follows the colour theme of pink, black and white, I have decided to keep the magazine advert following the same colour scene. When planing the images of what to use when creating my magazine advert, I have asked the two actors who stared in the music video to set aside a day to take more pictures of which I can use for the magazine advert. Permission to film is the same place was also given to me of which will be Christ Temple Church.

The colours of which I have asked both of the girls to wear is white, I have done so as I believe using just a simple colour as white can signify many things, such as purity, peace and strength each three meanings have many relations to the brand image of the music video.

 Although I have asked both characters to wear white the style of which I have chosen for them is different. Mary's Attire is to be smart, sophisticated and angelic whereas Elyon's dress code is to follow a more calm relaxed and more urban approach towards a modern youthful society.

Images from digipak, directed by me