The Auteur theory is the theory that the director's film reflects the directors creativity each time a video or production is made. This draws out the individuals work should reflect their unique designs and always have reference to the directors work and reflect the directors vision.
Chris Cunningham
Chris Cunningham is a British video artist, who more often then not follows the same styles throughout the majority of his produced music videos. Two well known music videos of Chris Cunningham's is Madonna 'frozen' and Apex Twins ' come to daddy' . This explores many of Cunningham's video techniques.
The techniques which are commonly used to establish the Auteur theory of Chris Cunningham are:
- Dark gloomy colours
- Often Grey black and white
- Surreal events which have no direct correlation between the music and lyrics
- Surreal characters
- Deserted unusual areas of which the music video's are filmed.
Hype Williams
Hype Williams is an American music and film director, Williams has worked with stars such as Mary J Blige, User, R Kelly and Kayne West. Two of his common music video's have been analysed of which is Kayne West ft Jamie Foxx ' Gold Digger' and LL Cool J ft Jennifer Lopez ' Control Myself'.
The techniques which are commonly used to establish the Auteur theory of Hype Williams are:
- Split screens which each merge back into video
- Often blank backgrounds
- Directors name appears at the beginning of video
- Mirror effects often used
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